![]() If you haven’t used a POS system in your business, or if you’d like to get the most out of your existing POS technology, read on. Your investment in tech should include a point-of-sale (POS) system. Start by embracing technology, and using it to improve the customer experience. ![]() Rather than battle your way through a retail store location, Amazon lets you shop online and have the toys shipped to your door.Īmazon thrived by removing the pain points associated with toy shopping, and Toys “R” Us went out of business. ![]() They study customer purchase behavior, and use that information to buy inventory and to promote those toys (and other products) on their website. The firm’s success formula was to provide a bigger selection of toys than most of its competitors, and the company had 800 US store locations at its peak.Īmazon has a relentless focus on convenience, speed, and choice. There are lots of examples that illustrate this point, including the demise of Toys “R” Us. If your business can’t make the buying process quick, easy, and convenient, customers will go somewhere else.
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